Shipwrecks, Tourism and The Catlins Coast

A. Asbjørn Jøn


This article explored the lore and history of shipwrecks on The Catlins Coast (the south-eastern corner of the South Island of New Zealand). There is also a discussion and analysis of the way that shipwreck lore is being used by the local Tourism Industry as an element within in an effort to build a local brand based on regional lore and history.


Shipwrecks; The Catlins; Otago; Eco-tourism;

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