Using the Past to Inform the Present: The Influence of Folklore on CEO Leadership

Beverley McNally


This paper examines how contemporary interpretations of CEO leadership are influenced by folklore. The study utilised a constructivist grounded approach to examine the interplay between leadership and social context. The findings disclosed that New Zealand’s colonial legacy transmitted via folklore contributed to the formation of an institutionalised interpretative schema informing CEO leadership. The social processes within this schema contain aphorisms that act to define the CEO role and how it is enacted. The study addresses an identified gap in the literature by providing an examination of the influence of context on CEO leadership.


CEO Leadership; History; Tradition; New Zealand; Folklore; Comeback Themes; Corporate Anthropology;

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